Luxury Meetings, Inc.

Our Values

Luxury Meetings, Inc. was built on a promise to ourselves, our families, our employees, and our clients that we would live by the values on which this company was founded.

Our values continue to drive every business decision we make. These values are about the power of creativity, risk-taking, the drive to succeed, a business family, dignity, humility, integrity, and the necessity of having fun.

Our culture is brought to life in four important, everyday operating principles:

  1. People should be treated with respect.
  2. Life should be built upon rewarding and mutually beneficial relationships.
  3. We should give and expect total candor and bone honesty.
  4. The only work worth doing is work that can help influence history.

It is our culture, our character, which makes people passionate about this company.

Our Company History


Our Corporate Social Responsibility

The graciousness of so many dedicated professionals who attend the Luxury Meetings extends to helping our company give back to the same communities where we host our events. Each Luxury Meetings LIVE event hosts a silent auction where both planners and suppliers may bid on items provided by each attending hotel/supplier.

It is our goal to raise enough money over the course of the year to sponsor a handful of meeting planners and hoteliers on a special Habitat for Humanity mission trip. This select group of individuals will help build homes in a community located outside of our staple show destinations.

Our People

Jacob Ahrens, Founder | CEO


Kevin Sanford, Executive Vice President | Partner


Paul Perrino, Executive Vice President | Partner

Paul Perrino has served as Executive Vice President and partner of Luxury Meetings, Inc. since 2019 assisting in the operation of the company’s LIVE and virtual events.  Paul currently oversees the Southeast market sales and event operations for the company.

Paul is a 20-year veteran of the meetings and conventions industry displaying a well-rounded background in luxury hotel sales, special events, and audiovisual production.  His primary experiences involve sales for some of the hotel industry’s premier luxury venues such as Walt Disney World’s Luxury Resorts, the Four Star Villas of Grand Cypress, and as an opening team member of the Waldorf Astoria Orlando.

He currently resides in Central Florida where he enjoys being a soccer dad to his two children, Presley (14) and Nick (12), and a loving partner to his fiance, Karen Leigh.  A University of Florida graduate makes Paul an avid Gators football and basketball fan.

Carlos Murillo, Global Sales Director

Carlos started his hospitality career in Costa Rica as a Cruise Director and then moved into operations for Loews Coronado Bay Resort in 1996. Over the course of the following years, he was promoted to positions of increased responsibility, including Sales Manager, Executive Meeting Manager, and Major Market Sales Manager. In 2005, he became the National Sales Manager for Pechanga Resort & Casino followed by Director of Sales/Catering for Fantasy Springs Resort & Casino in 2008 and then, in 2011, Director of Sales for Morongo Casino and Resort. In 2013, he was named In Market National Sales Manager for Caesars Entertainment where he handled booking business for over 2 dozen properties nationwide. In this role, he was responsible for selling more than 26 properties throughout the USA. As of Nov. 2018, Carlos decided to move back to a leadership role as Director of Sales & Catering for Viejas Casino & Resort, keeping the true element of group sales in today’s hospitality industry.

Having left Viejas, Carlos decided to come to the “Light” as they say, and became an Independent Meeting Planner with VIP Marketing Services, where he specialized in PESACH (Kosher Passover Groups) until COVID19 hit. Having been working as a planner, gave Carlos a great understanding of both the hotel role and the planner role, the best way to understand our industry and work even better with our clientele: Having a HOLISTIC approach!

Now with Luxury Meetings, Inc, this HOLISTIC approach is on display, how he engages with both our clients from the supplier side and our clients from the meeting planning side. A true expert of hospitality!

Outside of work, Carlos dedicates his time to his family. He and his wife, Lilli, have three children: Jeffrey (26) Notre Dame Graduate and an Architect in Los Angeles; Carla (23) UC Irvine Graduate and now doing her Masters at Utah State University; and Ary (16) an 11th grader at Great Oak High School in Temecula. Having originated from Costa Rica, he returns frequently to spend time with family and friends; he enjoys doing just about anything as long as he is with his family.

Joshua Fields, Event Director

When Josh Fields was given the advice, “The best way to learn any business is to start at the bottom,” he took that to heart. And even at the ripe young age of 15, Josh knew that he wanted to find a job that he would love working at, and then figure out how to make a lot of money doing it. And that’s exactly what happened!

Josh started his hospitality career as a Bellman at The Westlake Village Inn, a privately-owned prestigious property in Westlake Village, California, just 20 minutes from Malibu. As a client favorite, Josh used his genuine love of what he was doing, along with his friendly, outgoing and exuberant personality to make his guests feel welcome. The interaction & acceptance let Josh quickly know that a career in hospitality was in his future.

Within the next 6 years of working there, he was promoted to the Front Office, Reservations and Sales. Having been fortunate enough to do some extensive traveling around the world with his family, he paid close attention the high-end properties he stayed in, and studied every element of what makes the perfect guest experience. With a clear vision in sight, he enrolled in Johnson & Wales University in Providence, Rhode Island and studied Hotel Management. During this time, he also worked at the historic, upscale Providence Biltmore Hotel property as a Front Desk Agent, as well as helping the parent company re-open and train new staff for their various seasonal properties.

After college, Josh headed back to Los Angeles, where he spent a short time at the popular Shutters on the Beach and Casa Del Mar as the overnight manager, but realized he was missing the interaction and financial opportunities he got from sales.

As luck & timing would have it, in 2012 he was offered the position of Director of Sales & Marketing at the Palm Garden Hotel & Spa, leading the team to a re-opening of the property after a $2-million dollar renovation.

In 2013, Josh learned that his mentor and GM from the Westlake Village Inn moved to the Luxe Hotel in Bel Air, California, and quickly hired him as an Area Sales Manager for their Luxe Sunset and Luxe Rodeo Drive properties. He spent 5 years traveling around the world representing those properties, as well as a collection of their other hotels.

In 2017, Josh was approached to move to New York, and work for a hospitality consulting company representing a collection of hotels in France, Switzerland and Italy. However, when he pandemic hit and the borders closed, all business came to a stand-still. Not being one who was willing to idly sit by and wait for his next opportunity to come along, Josh contacted Jacob from Luxury Meetings Inc., and started working with him on the Virtual Meetings Hosting Events, Virtual Happy Hours and Virtual Private Events, which has been a huge success!

And now, with Luxury Meetings, Inc. going back to Live events, Josh is ready to get back on the road with the team and help get our industry back on track. He looks forward to interacting in person with his clients and helping them grow their businesses again in a safe & positive environment.

Although Josh is from Oak Park, California, he recently moved to Dallas, Texas, a spot that’s been on his bucket list for quite a while. He enjoys traveling on the weekends, cooking, binging his favorite Netflix shows, listening to live music and spending time with family & friends.